Christmas is the time to give love. And what better presents you as a merchant can give to your customers than unlimited shopping options?
After all, holiday retail sales are among the most exciting times for both shoppers and sellers. Believe it or not, in 2021 alone, holiday sales hit $889.30 billion – with online shopping being the most desired way to make purchases.
So how can you embrace this unique opportunity to become the good Santa your customers need and boost your sales? Let’s find out!
1. Create a Holly Jolly Christmas Online Presence
Fueled by the coronavirus pandemic, it’s not a secret that online presence has become a key factor to business success. Did you know, for example, that over 37% of Gen Z use Instagram for shopping inspiration, as per a Salesforce report?
Thus, from partnering with an authoritative figure or an influencer to ensuring seamless online checkout experiences, focus on creating an outstanding online presence. You should make sure that your website is mobile-friendly, optimized, and ready for the holidays. How about holiday-related content, images, and themes? Because even if you don’t celebrate Christmas, the truth is that many people associate this time of the year with nostalgia, family time, presents, and vacations. So try to appeal to people’s emotions in order to attract new customers and engage with consumers.
As Dr. Tiffany Raymond at PayPal says: “Think about a multi-pronged approach and really diversify to capture customers where they’re going to be.”
2. Make Holiday Shopping Convenient and Payments Flexible
The truth is that the holiday season can be hectic and stressful, so ensure a convenient shopping experience for your users. In fact, experts say that convenience is a major selling point. From gift bundles to Christmas ideas, organize your products in a way that can facilitate shopping and make sure your inventory is up-to-date.
This is also a great way to boost your upselling and cross-selling methods and increase your revenues. Not only that you help your customers find the ideal gift for that hard-to-shop-for friend, but you save them time when choosing items and spare them the hustle of in-store Christmas chaos.
Of course, to ensure that everyone can afford to treat themselves or their loved ones, you should provide flexible payment methods such as Buy-Now-Pay-Later (BNPL). Data show that this Christmas, 63% will use BNPL for their Christmas purchases, including for travel, education services, and beauty procedures.
3. Gift Cards and Discounts to Rock Your Christmas Sales
Gifts, discounts, free… words we all love. No wonder another tested way to boost your sales this holiday season is to offer gift cards, which can also bring convenience, increase revenue, and enhance brand loyalty. Here is why:
- First of all, stats show that ⅔ of gift card users spend more than their gift card value. When unused, a gift card is a pure profit.
- Then, gift cards can spread brand awareness and help you get new customers since a gift card is given from one shopper to another potential buyer.
- Last but not least, according to consumer psychology, once a satisfied buyer gets something from your shop, they are more likely to buy more and return.
What about discounts? Well, almost 50% of shoppers admit that during the holiday season, items on sale are their main purchases, so now it’s the right time to offer discounts. Here is an extra tip from us: consider offering at least 20% discounts, especially for first-time buyers.
4. Unwrap Your Business Potential
What else can one do to increase holiday sales? Well, pre-wrapping of popular items or free wrapping can be an excellent idea. Not only that festive wrapping makes purchases look more attractive but it retains customers by offering them convenience and ease.
Also, do not forget about the importance of free shipping, especially for orders over a certain amount. It’s interesting to mention that a Deloitte study shows that 85% of shoppers prefer free shipping instead of fast shipping.
When you ship a product, consider adding a personalized touch, a Thank You note, or a small gift to make your business stand out and recognize your employees! As Dr. Raymond says: “Think about how you can add some of that same humanity and authenticity you bring to your customers to your relationships with employees and partners.”
5. Keep the Magic Alive Not Only During December
Though we talk about Christmas sales, we should admit that the last quarter of the year can be thrilling. Starting from Halloween to Black Friday to New Year’s Eve, there are many holidays people from different cultures celebrate. Therefore, get the timing right and focus also on your pre- and post-holiday sales. Funnily, Google reported a high surge of Christmas-related searches in September! Talking about timing, do not forget to help those last-minute shoppers get the presents they need for their loved ones. And try to keep the white Christmas magic alive with some post-holiday sales.
To help you with all that – to track cash flow, enhance online performance and gain invaluable insights – you do not need an elf on a shelf… but a reliable platform like Tarya Fintech. Tarya’s BNPL 2.0 helps you set flexible financing terms and reduce defaults at the click of a button.
Because in the end, Christmas is a wonderful time, and you as a business owner can easily spread the magic with a BNPL solution your customers will love!